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[Webinar] 10 Metrics for PPC & Landing Pages That Help You Make More Money
As anyone who has ever managed a Google AdWords account knows, there are dozens if not hundreds of numbers to track when analyzing your search marketing performance. Information is good, but information overload is paralyzing, so it’s important to focus on the metrics that provide the most insight into your performance.We believe that there are 10 core metrics that provide an excellent overview of the performance of your AdWords campaigns. In this webinar you’ll learn:
- 5 key PPC metrics, including Quality Score, wasted spend and impression share
- 5 important metrics for landing pages, including time on page and views vs. visits
- Why these metrics are so important for campaign analysis
- How to quickly find out how your own campaigns are performing & how you can improve them
When: Tuesday, August 21, 2012 at 10am PDT / 1pm EDT
Duration: 60 minutes-
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